It all started with something most people saw as waste — coconut husk. Along my journey as a business owner, I noticed how coconut husks were often thrown away, even though they hold incredible potential. That realization led me to research, learn, and get directly involved in understanding this material better. From there, Cocoshiny was born — a brand committed to transforming coconut husks into eco-friendly growing media like cocopeat. My mission is simple: to turn waste into opportunity and provide farmers, hydroponic growers, and greenhouse operators with sustainable, high-quality growing media. I believe that this small step can make a real contribution to better, greener agriculture.
At Cocoshiny Indonesia, we are driven by a simple but powerful mission: to turn what was once considered agricultural waste into a high-value solution for growers around the world. We believe that the coconut husk holds untapped potential—and we’re here to harness it for the benefit of the environment and modern agriculture.
Our goal is to support the growth of sustainable farming methods such as greenhouse cultivation, hydroponics, and nursery systems by providing clean, consistent, and eco-friendly cocopeat products. We want to be a reliable partner for growers who care about efficiency, yield, and long-term soil health.
Beyond the product, our vision extends to building a more circular economy. By creating jobs in local communities and reducing the carbon footprint of farming inputs, we aim to make a positive impact not only on crops, but also on people and the planet.
To become a globally recognized cocopeat producer from Indonesia, known for quality, sustainability, and commitment to supporting eco-friendly agriculture.
At Cocoshiny Indonesia, our mission is to provide sustainable and high-quality solutions through our Cocopeat and Cocofiber products. We are committed to supporting agriculture, energy, and industry by delivering products that:
🌱 Promote Environmental Sustainability: We focus on eco-friendly solutions that help preserve natural resources and protect the environment.
🤝 Support Agricultural Growth: Our cocopeat and cocofiber enhance soil health, ensuring better crop yields and sustainable farming practices.
🔥 Provide Clean and Efficient Energy: Our charcoal offers reliable, long-lasting energy solutions for various industrial and household needs.
We strive to be a trusted partner in creating a greener, cleaner, and more sustainable future for businesses and communities worldwide.
The Cocoshiny Team
Franklin Doni
Chief Executive OfficerAs the CEO of Cocoshiny Indonesia, I am responsible for shaping the company’s vision, leading strategic direction, and ensuring sustainable growth. I oversee overall operations and decision-making processes to keep the company aligned with its long-term goals. I also ensure that every part of our business, from production to market penetration, operates with purpose and impact.
Rafly Fariyansyah
Business Development ManagerAs the Business Development Manager at Cocoshiny Indonesia, I am responsible for designing sales strategies, building relationships with both local and international buyers, and ensuring that our product offerings are effective and well-targeted. I actively identify niche markets, introduce the advantages of our cocopeat products, and maintain long-term relationships with business partners
David Ricky Rivaldo
Chief Product OfficerAs the Product Manager at Cocoshiny Indonesia, I focus on developing and maintaining high-quality cocopeat products that meet the market’s evolving needs. I work closely with the production team to ensure consistency, innovation, and continuous improvement across all product lines. My role bridges field insights and product development, ensuring each item we deliver is effective, efficient, and ready for scale.